Little Walton Bank Pottery relaunches as Sarah Heaton with new product line
After the global success of her Seedware and Birdware ranges, leading ceramic designer Sarah Heaton is to rebrand Little Walton Bank Pottery to reflect her role as the name behind LWB’s award winning ceramic designs.
Sarah told us, “I felt that the LWB brand was not getting across the fact that I was involved at every stage; from shape and surface design to overseeing production. My total involvement is of paramount importance to my market so, after lengthy discussions with my marketing team it was decided that I should become the brand. It was a bit scary at first but now I’m really enjoying the role.”
And so she should, with three major exhibitions lined up for spring 2013 Sarah is looking to make a big impact with her latest range of tableware.
“I launched a very limited range of my new design ‘Accent’ at Maison Paris in September but the response was so overwhelming that I am now working on extending the range to include mugs, plates jugs, bowls and egg cups. I recently received large orders from Japan, Germany and America which proves the global appeal for well designed pottery made here in England.”
To add to Sarah’s success she topped the year off by winning the GNCCF Trend Bible Award for 2012. It’s not all been good news though. Sarah broke her ankle while roller skating ... yes, roller skating at Christmas and was completely housebound for 6 weeks however she has managed to organise her spring exhibition stands for Home at Earls Court, Maison et Objet in Paris and Ambiente, Frankfurt with the same attention to detail that she applies to every product in the Sarah Heaton range.